Senior Digital Advertising (PPC) Analyst

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About Rocket Clicks

Rocket Clicks is a digital marketing agency, located just outside of Milwaukee Wisconsin making businesses more profitable through human-driven digital marketing strategies. We exist to create opportunities for people, and businesses to grow.  We prioritize relationships resulting in an nontraditional agency experience for both our team and our partners.


Who We Are Looking For

With a craving for knowledge deep in their hearts, the Senior Digital Advertising Analyst wants to learn everything they can about digital marketing.  They find joy in learning new skills, whether that be unique new strategy tactics in an advertising platform or an excel hack that shaves valuable time off of repetitive tasks.

In a world that is constantly changing and shifting, the Senior Digital Advertising Analyst knows there is always more to learn and try. They seek these opportunities out for their clients and themselves in order to continue evolving and improving. They are a confident advocate for their own development, but enthusiastically prioritize what’s best for the businesses of our clients and the Rocket Clicks team. They are effective communicators when presenting new ideas and strategies to the clients and others.

Their thirst for knowledge, trustworthiness, and desire to discover new ideas makes it easy for others to respect them. Clients and peers trust their decision making. They not only have a growth mindset but also committed to doing the research to properly vet their ideas. Because of this, their success rate is high. They aren’t afraid to fail but have considered all potential obstacles and prepared for them. They inspire confidence in everyone they meet - their clients, team, and peers.

They are open-minded to alternative ideas and can easily flex to the needs of the client and team. They feel energized when collaborating & working with others, but also finds contentment in complex, data analysis extracting key insights.

Committed to a disciplined organization, the Sr Digital Advertising Analyst consistently does what they say they are going to do without the need to be micromanaged. They excel at priority setting, managing their time, and setting realistic expectations with those that rely on them.

Taking ownership and holding themselves accountable comes naturally. They are self-aware of their own areas for growth and development and are not only receptive of feedback on how they can improve but proactively ask for it. When conversations turn tough, they maintain their composure and are comfortable  rumbling with vulnerability until a solution is found.

Responsibilities

The key responsibilities for the Sr Digital Advertising Analyst position include, but not limited to:

Strategy Development & Execution

  • Develop high impact work priorities in support of internal and external goals for client accounts

  • Proactively prioritize growth and performance in accounts through product adoption and optimization

  • Troubleshoot issues, research causes, and present potential solutions

Performance Monitoring & Optimization

  • Daily account monitoring important account metrics across paid channels such as search, display, shopping, video, and social

  • Manage advertising budgets & bidding strategies to achieve desired outcomes

Account Performance Reporting

  • Compile and distribute high-quality reports with performance analysis, insights, opportunities, and areas for improvement

Internal & External Communication

  • Demonstrate confidence in written & oral communication to the internal team, partners, and clients

  • Proactive client relationship management with the goal to position Rocket Clicks as the best value partner by anticipating needs, advancing projects, setting expectations and over delivering

  • Conduct impactful client meetings in-person and over the phone

Team Technical Training

  • Proactively assess and provide recommendations for improvement to PPC management on the department’s best practices and methodologies.

  • Assists analysts by connecting them with industry resources and leading technical training on areas of expertise

Specifications

Required

  • 1-3 years of professional experience

  • Passion for PPC and digital marketing

  • Strong written and verbal communication skills

Preferred

  • 1-3 years of digital marketing, in particular Google Adwords, BingAds, Yahoo Gemini Ads, and/or FacebookAds

  • Google Adwords partner Certified

What Sets Rocket Clicks Apart?

  • 10 years of experience successfully growing businesses online.

  • Average team member tenure is 2.5 years.

  • Average client partnership is 2+ years, and our longest 8+ years.

  • Pride ourselves in a low client to analyst ratio, allowing you to invest time and energy in having a seat at our clients’ marketing tables.

  • Free local coffee & snacks every day

  • Fun team events (tailgates, potlucks, and other celebrations)

  • Giving back efforts like volunteer events and supporting Non-Profits

  • Weekly team member recognition, training & industry updates

  • Individualized coaching for leadership and professional development

  • Casual dress code & open paid time off policyCompetitive base salary range.

  • End of year profit sharing. Rocket Clicks win, we all win!

  • Full benefits package including Paid Time Off, Health, Dental, Vision, Flexible Spending, 401k with company match.

Location: Menomonee Falls, WI
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