Senior Search Optimization (SEO) Analyst

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About Rocket Clicks

Rocket Clicks is a client-focused agency that helps businesses succeed by employing human-driven digital marketing strategies. Located just outside Milwaukee, our passion is to create opportunities for people and companies to grow. We prioritize relationships resulting in an nontraditional agency experience for both our team and our partners.

Who We Are Looking For

The Senior Search Optimization Analyst craves knowledge and wants to learn everything they can about digital marketing. They find joy in exploring new tactics - whether targeting a new feature in Google search results or sharing insight on new tools that can improve our effectiveness.

In a world that is constantly changing, the Senior Search Optimization Analyst knows there is always more to learn and try. They seek opportunities to improve their clients' profitability while at the same time continuing to improve their own skills. They are a confident advocate for their own development and enthusiastically prioritize the needs of the business. They are also effective communicators who embody trust and transparency.

Clients and colleagues trust the decision-making abilities of the Senior Search Optimization Analyst. They have a growth mindset that is grounded in experience and experimentation. They aren’t afraid to fail because they have considered all potential outcomes. They inspire confidence by being open-minded to alternative ideas and can easily flex to the needs of the client and team.

Committed to a disciplined organization, the Senior Search Optimization Analyst consistently does what they say they are going to do without the need to be micromanaged. They excel at priority setting, managing their time and setting realistic expectations with those that rely on them.

Taking ownership and holding themselves accountable comes naturally. They are self-aware of their own areas for growth and development and are not only receptive to feedback on how they can improve but proactively ask for it. When conversations turn tough, they maintain their composure and are comfortable with moments of vulnerability to help find a solution.

Responsibilities

Key responsibilities for the Senior Search Optimization Analyst position include, but are not limited to:

Strategy Development & Execution

  • Develop high impact work priorities in support of internal and external goals for client accounts

  • Proactively prioritize growth and performance in accounts through product adoption and optimization

  • Troubleshoot issues, research causes, and present potential solutions

Performance Monitoring & Optimization

  • Monitor overall organic search performance on a daily basis.

  • Evaluate the effectiveness of previously executed action items.

  • Identify user experience issues that can reduce conversion rates.

Account Performance Reporting

  • Compile and distribute high-quality reports with performance analysis, insights, opportunities, and areas for improvement

  • Produce audit-specific reports that detail opportunities for growth in organic traffic and conversions.

  • Proactive client relationship management with the goal to position RC as the best value partner by anticipating needs, advancing projects, setting expectations and over delivering.

  • Schedule weekly/monthly client meetings with an agenda that includes action items.

Internal & External Communication

  • Demonstrate confidence in written & oral communication to the internal team, partners, and clients

  • Proactive client relationship management with the goal to position Rocket Clicks as the best value partner by anticipating needs, advancing projects, setting expectations and over delivering

  • Conduct impactful client meetings in-person and over the phone

Team Technical Training

  • Proactively assess and provide recommendations for improvement to SEO optimization on the department’s best practices and methodologies.

  • Assists analysts by connecting them with industry resources and leading technical training on areas of expertise

Specifications

Required

  • Minimum of 1 years SEO experience with on-site optimization, and copywriting

  • Passion for SEO and online marketing

  • Strong written and verbal communication skills

Preferred

  • Strong understanding of website architecture, with ability to edit basic HTML for SEO

  • Proficient with common SEO tools such as Moz, Majestic, SEMrush, Link Research Tools, etc.

  • Proficient in Google Analytics, Google Webmaster Tools, Bing Webmaster Tools and CMS admin

What Sets Rocket Clicks Apart?

  • 10 years of experience successfully growing businesses online.

  • Average team member tenure is 2.5 years.

  • Average client partnership is 2+ years, and our longest is 8+ years.

  • Low client-to-analyst ratio that allows you to invest time and energy in having a seat at our clients’ marketing tables.

  • Free local coffee and snacks.

  • Fun team events (tailgates, potlucks and other celebrations).

  • Giving back through volunteer events and supporting nonprofits.

  • Weekly team member recognition, training and industry updates.

  • Individualized coaching for leadership and professional development.

  • Casual dress code and open paid-time-off policy.Competitive base salary range.

  • End of year profit sharing. Rocket Clicks wins, we all win!

  • Full benefits package including paid time off, health, dental, vision, flexible Spending and 401k with company match.

Location: Menomonee Falls, WI
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